When I was planning our October trip to Salem, I knew I wanted to squeeze in a little Hocus Pocus for me and find something Mila could get excited about, too. The Good Witch of Salem was on my list, and I ended up choosing the potion-making experience for her. By the time she’d finished her potion, she was already excited to try the other activities. So I’d say I picked a good one!
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Making a potion with Mila
If you know how much we love Disney, you’ll understand why this made me think of Bibbidi Bobbidi Boutique. I had the same feeling watching Mila get into it, except this time my girl was a good witch making her own potion in Salem. How cute is that?
We heard the story of the Good Witch of Salem, and I got to watch Mila write in the spell book and mix her potion. The spell book is the part I keep going back to in my videos. I love seeing her get that into something she’s doing herself.
I went in thinking we’d make a potion and carry on with our Salem day. And then she finished and was excited about all the other things she could try! We stuck with the potion this time, but next time I’d let her choose. I could see her having fun decorating a broom or picking out a witch hat.
And yes, I already signed us up for the monthly potion kit. Apparently we’re bringing a little bit of Salem home with us! The shop lists the Potion of the Month Club at $40 as a recurring subscription.
What does The Good Witch of Salem cost?
If I were choosing one thing for a first visit with a five-year-old, I’d do the potion again. It’s $35 for one potion to take home, and the shop says to allow 15–25 minutes. That worked for the kind of Salem day I wanted, with one activity just for Mila and time left over to wander. See the potion-making experience.
Here’s what the shop listed on November 4, 2026, if your little witch is already eyeing the other options.
| Activity | Listed price |
|---|---|
| Potion making | $35 |
| Broom decorating | $45 |
| Witch hat decorating | $55 |
| Broom building | $65 |
| Enchanted Witch Transformation | $149 |
| Ultimate Witch Transformation | $225 |
If your child is all about the outfit, the Enchanted Witch Transformation comes with a sash, a cape, and their choice of witch hat. The shop asks you to reserve a slot for each child. See the witch transformations or browse the broom and hat activities.
A few things I’d check before going
The shop is at 281 Essex Street, near the Witch House. If you’re going in September or October, book ahead. The shop requires advance reservations in those months. At other times of year, it takes walk-ins as space allows and recommends booking ahead for weekends and holidays.
One little detail if you’re bringing a stroller or wagon: it has to stay outside. The potion uses small decorative pieces, so the shop requires adult supervision for ages five and under. I’d also check your timing if you’re planning to pop in late in the day. Activities end 30 minutes before closing, and potion bookings are nonrefundable. Check booking details for your visit.
Where we booked in Salem
We only had two night in Salem after our Maine weekend, so we booked Hampton Inn Salem Boston using points. I’m always happy to save a little on the hotel, especially when we’re fitting two destinations into one trip. Free hot breakfast and an indoor pool were nice to have on the list, too. Check Hampton Inn Salem Boston rates.
If you’re paying cash, I’d compare it with Salem Inn for amazing breakfast and great location. And if you’re going for the full Hocus Pocus weekend, I’d look at Hawthorne Hotel by Salem Common. I still love the idea of waking up and walking right out into historic Salem. Check Salem Inn or check Hawthorne Hotel rates.
I’d plug in your own dates and check parking when you compare. For more options, I put together a full guide to where to stay in Salem, or you can browse my Salem hotel map.
Would we go back?
Absolutely. If you’re taking a little one to Salem and want something festive without the scares, I’d make time for this. I went for the Hocus Pocus nostalgia, and one of my favorite Salem memories ended up being Mila with that spell book. Next time, she gets to pick what we do. 💕
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